Exhibit A: Viewed a number of times in prime time for a new TGIFriday’s deal. A couple is on a first date and the man is getting more and more agitated about the amount of food his date is ordering, culminating in “What am I a bank?!”
TGIFridays: Cuz in here, it’s still 1950! Where men pay for everything and think they have a right to dictate, judge, or otherwise control what women eat.
(^Click to watch!)
Exhibit B: Viewed during the Olympics. P & G (“proud sponsor of moms”) is apparently promoting the second shift. In a Tide commercial that ostensibly pays homage to Team USA mothers everywhere for doing their athlete-children’s laundry by reinforcing the gender stereotype that only women do laundry. Thanks, P & G!
While looking for this ad, I discovered that there’s one for Febreze, Bounty, Pampers, CoverGirl, Charmin– pretty much every domestic sphere product you can think of, reinforcing every gender stereotype you can think of. P & G: Dads are parents, too!
Febreze: “Team USA moms spend a lot of time keeping their kids’ duffel bags from smelling like duffel bags.” And if you’re not, that’s probably why your child isn’t in the Olympics.
CoverGirl: “Dark circles are nature’s way of telling you you’re doing a good job.” SO YOU BETTER BE COVERING THEM UP WITH COVERGIRL COSMETICS!!!!!
UGH! In conclusion, readers: advertising is fraught with sexism no matter when it’s aired.